The BottomUp Organizational Ecosystem is a radical departure from the greed and intrigue of the stereotypical top down corporate structure. This business management model was developed by John Miller in the mid-1990s and has served SUPERB throughout the years supporting its extensive growth by fostering an Ego-Less Workplace.

It represents a commitment to a balanced and sustainable business model that draws its inspiration from the laws and systems of nature. It is an environmentally responsible organizational ecosystem comprised of the economic climate, composition of soil, and organizational tree, which combine to form an environment of growth and vitality.